Nia Archives Shares Soulful Roller ‘So Tell Me…’ | News

Nia Archives Shares Soulful Roller 'So Tell Me...' | News

Nia Archives has shared soulful new roller ‘So Tell Me…’

It’s been an incredible year for the producer, who has joined the dots between old school jungle and newgen techniques. A flurry of superb releases have followed, with Nia Archives slaying down festival season across a series of emphatic performances.

New cut ‘So Tell Me…’ is a wonderful return, showing Nia at her most soulful. The melodic piano adds a different texture to her work, with the rolling breakbeats underpinning an arrangement that is superbly bittersweet.

Nia Archives co-directs the video for ‘So Tell Me…’ alongside Dan Emerson, shot in Bow and Whitechapel, close to where Nia went to uni. A tale of young love, she comments…

“Directing with Dan was so much fun! There were so many great ideas and so much positive energy on set. When I sent him my initial moodboard and treatment of what I wanted to create, it was really important to me from the jump to be casting POC main characters in this story – as this is something we don’t usually get to see in this kind of music.”

“We also ended up casting non actors to get a more natural chemistry – it’s a real couple who live together in real life and their friends too! We aimed to push the boundaries of what a jungle video actually looks like, and I feel like we did just that – making a punky jungle video that references some of my favourite music videos ever including Massive Attack ‘Unfinished Symphony’ and Arctic Monkeys ‘When The Sun Goes Down.”

Tune in now.

Photo Credit: Cosmo Webber

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